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Hey guys!

I am writing my thesis at the University of Mannheim, about the electric automobile industry, with focus on the Taycan as a pioneer for Porsche. The goal is to identify changes in consumer behavior and consumer needs, and how Porsche can adapt their strategies to meet the needs of their customers.



The following survey is of crucial in order for me to be able to provide good strategic solutions for Porsche.



https://surveyhero.com/c/cb512b14



Therefore i was wondering if you would help me reach out to the German Porsche owners.



If you have any questions please do not hesitate to contact me.

Thank you so much for your help in advance!
 

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My guess is demographics will be similar to Tesla Model S buyers. Can't tell you how many current Model S buyers I know were also considering the M5 or E-Class AMG. That same crowd will dig the new Taycan. Have you drawn any correlations between the Tesla S crowd and future Porsche EV buyers?
 
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