Taycan base model expected to arrive in the second half of 2020

Fear not, because there are cheaper flavors coming, and they'll be here soon. At the 2019 Frankfurt Motor Show on Tuesday, Klaus Zellmer, president and CEO of Porsche Cars North America, told me that we'll see a more-affordable Taycan before the year's end.

"Typically when we launch new model lines we launch top-down," Zellmer said, "because when the car and the demand is really hot, this is what people typically demand." And the top is certainly where the Taycan is now, with a Turbo S starting at $185,000 -- and, being a Porsche, you can surely spend a lot more than that if you like. However, there's also the potential to go a lot lower.

"Typically when we launch new model lines we launch top-down," Zellmer said, "because when the car and the demand is really hot, this is what people typically demand." And the top is certainly where the Taycan is now, with a Turbo S starting at $185,000 -- and, being a Porsche, you can surely spend a lot more than that if you like. However, there's also the potential to go a lot lower.

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It's too early to tell whether that kind of pricing structure will apply to Taycan, but we'll find out soon. "We're going to see the equivalent of a [Taycan] 4S this year," Zellmer said, "which obviously is something that will have an effect on affordability, on price."

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A cheaper Porsche Taycan EV is coming this year

While the Taycan Turbo will launch first, more affordable flavors are coming soon.

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