Fear not, because there are cheaper flavors coming, and they'll be here soon. At the
2019 Frankfurt Motor Show on Tuesday, Klaus Zellmer, president and CEO of Porsche Cars North America, told me that we'll see a more-affordable Taycan before the year's end.
"Typically when we launch new model lines we launch top-down," Zellmer said, "because when the car and the demand is really hot, this is what people typically demand." And the top is certainly where the Taycan is now, with a Turbo S starting at $185,000 -- and, being a Porsche, you can surely spend a lot more than that if you like. However, there's also the potential to go a lot lower.
"Typically when we launch new model lines we launch top-down," Zellmer said, "because when the car and the demand is really hot, this is what people typically demand." And the top is certainly where the Taycan is now, with a Turbo S starting at $185,000 -- and, being a Porsche, you can surely spend a lot more than that if you like. However, there's also the potential to go a lot lower.