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The Porsche Track Your Dream is a service will allow Taycan owners to track their car from the production facility in Germany to its final destination. That includes being able to watch your Taycan being assembled. So far, 992 911 customers have been the first to experience the service. More details in the press release below.

Press Release:
Atlanta, Georgia. Most people are familiar with tracking a package in the mail, but few deliveries are as highly anticipated as a Porsche in the driveway. A new digital service, “Porsche Track Your Dream” allows customers who order a 911 sports car to follow its journey from production in Germany and across the Atlantic to the final destination at the dealership for delivery.

“Buying a Porsche is a special moment, and one that should be as personal as possible, recognizing that placing the order and awaiting its delivery is part of the experience as anticipation builds. Porsche Track Your Dream allows our customers to trace every key stage of their new car as it leaves our home in Germany,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA). “This service gives future owners a convenient way of staying up to date before they see their car for the first time here in the U.S.”

Porsche customers receive a unique link once their order is placed. This takes them to the online platform and lets them track their car through 14 milestone events. They include order creation, freeze point for vehicle changes, production updates, vessel departure from Germany, port entry into the U.S., dealership arrival and more. Background information about each milestone is available while a countdown shows the progress in miles and days.

As a key component of the digital customer experience, Porsche Track Your Dream is integrated with the My Porsche web portal. Here, ownership aspects such as service scheduling, financing and Porsche Connect functions are handled once the car arrives at its new home.

Porsche Track Your Dream is initially being made available for customer-ordered 911 sports cars. Future plans include enrollment of the all-electric Taycan. The service is provided by Porsche Digital, Inc. and was developed in close cooperation with Porsche Cars North America, Inc.

Behind the Scenes - seeing your Porsche in production
Complementary to Porsche Track Your Dream, the My Porsche web portal also features a “Behind the Scenes” service, which gives an exclusive insight into production at the sports car manufacturer in Zuffenhausen. U.S. customers are able to follow how their ordered Porsche 911 is being built step-by-step, and cameras are already installed at two relevant stations with two more cameras being added soon. The application will be available first for new car customers from USA, Germany, Great Britain, Canada, Switzerland as well as Spain. Other markets will follow in the coming months.

Porsche Track Your Dream and Behind the Scenes are both live for U.S. customers now.

porsche-online-tracking-service-taycan.jpg


Press Release:

Individual car pictures from Porsche production enhance customer anticipation

The online “My Porsche” platform is now becoming even more attractive: the new “Behind the Scenes” function gives customers an exclusive insight into production at the sports car manufacturer in Zuffenhausen.
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Customers can follow how their ordered car is being built step-by-step. For the two-door 911 and 718 sports cars, Porsche has already installed cameras at two relevant stations and linked them to the production software. Two more cameras will be added soon. “My Porsche” is the centralised customer portal for car owners that bundles all the offerings and services available for individual cars.

“With ‘Behind the Scenes’, we are bringing production to life for our customers,” says Christian Friedl, Head of the Porsche factory in Zuffenhausen. “We produce highly personalised and fascinating sports cars every day in our main factory. The motivation for this is provided by our customers from all over the world. The success factor is our employees, who make customer dreams come true with perfection and passion. Allowing this behind-the-scenes insight creates an obligation for us, but also serves as a source of motivation.”
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“Behind the Scenes” gives customers an exclusive insight into Porsche production

“Porsche believes in giving its customers a highly personalised experience from the very start – this now includes the time during which they are waiting for their car,” says Robert Ader, Vice President Customer Relations at Porsche. “Our customers can now experience live how their individually configured dream car is being built – this will increase the sense of anticipation even more. We will launch this offering in six markets first and will gradually roll out the service further.”

The application will be available first for new car customers from USA, Germany, Great Britain, Canada, Switzerland as well as Spain. Other markets will follow in the coming months. Besides photos from production, “My Porsche” provides customers with additional exclusive information on their car. The portal is also available as an app.

Additional insights for U.S. customers
Customers in USA are also given an insight into the vehicle logistics. Alongside information on the production process, they can use the “Porsche Track Your Dream“ function to precisely track where their car is on its way from the factory in Zuffenhausen to the dealership. A countdown to the final delivery also raises the level of excitement for customers before they receive their car.
 
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