Porsche officially calling the faster Taycan a "Taycan Turbo" is a bad idea and here why.
It doesn't fit the traditional meaning of what a turbo means. Defining that: "A turbo, short for “turbocharger,” is a device that’s basically an air pump, spun on one side by an internal combustion engine’s exhaust gases, which drives a turbine on the other side that compresses the air/fuel mixture back into the engine. Packing more of the air/fuel mixture into the cylinder allows for greater power when the mixture combusts and forces the piston down, creating more exhaust, and keeping the whole thing going." (credit)
By that definition, the words Taycan and Turbo have no business being next to each other. Yet Bernd Propfe (platform director for the Taycan), specifically called it that in this statement during an interview: “The Taycan Turbo can do 10 full-throttle zero-to-62-mph and four zero-to-125-mph sprints without a one iota decrease in performance.”
I understand Porsche is in a tough spot trying to name the hotter Taycan. All I know, is using the "Turbo" name is not a solution. Instead it should be something else. I'm just not sure what and haven't seen anyone mention anything better.
Considering the marketing value of using "Taycan Turbo" and how little of an explanation it needs to anyone with even minimal Porsche knowledge, its easy to see why Porsche will go forward with it anyway.
Thoughts?
It doesn't fit the traditional meaning of what a turbo means. Defining that: "A turbo, short for “turbocharger,” is a device that’s basically an air pump, spun on one side by an internal combustion engine’s exhaust gases, which drives a turbine on the other side that compresses the air/fuel mixture back into the engine. Packing more of the air/fuel mixture into the cylinder allows for greater power when the mixture combusts and forces the piston down, creating more exhaust, and keeping the whole thing going." (credit)
By that definition, the words Taycan and Turbo have no business being next to each other. Yet Bernd Propfe (platform director for the Taycan), specifically called it that in this statement during an interview: “The Taycan Turbo can do 10 full-throttle zero-to-62-mph and four zero-to-125-mph sprints without a one iota decrease in performance.”
I understand Porsche is in a tough spot trying to name the hotter Taycan. All I know, is using the "Turbo" name is not a solution. Instead it should be something else. I'm just not sure what and haven't seen anyone mention anything better.
Considering the marketing value of using "Taycan Turbo" and how little of an explanation it needs to anyone with even minimal Porsche knowledge, its easy to see why Porsche will go forward with it anyway.
Thoughts?
