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The Taycan is the perfect drive-in car because you can stay comfy with the AC or heat and not worry about emissions.

Apparently a couple of them were spotted among the crowd at this Porsche event in Spain at a drive-in theater

Spain has been hit particularly hard by the coronavirus pandemic but the Porsche Ibérica dealership in Madrid made the best of a bad situation earlier this week, organizing a large meet-up of Porsche owners at a drive-in cinema.

Local publication Peridismodel Motor reports that no less than 600 people attended the event in roughly 250 Porsche models. They watched Bad Boys For Life, a movie starring Will Smith, Martin Lawrence and also featuring a brand new 992-generation Porsche 911, making it the perfect choice for this group of Porschephiles.

A wide array of cars attended the drive-in cinema event that also appears to have included food stalls. Among the cars parked up front were old and new Porsche 911, Boxster, and Cayman models. We can also see at least one Porsche 924 in one of the photos. There also appeared to be a number of brand new Taycans in the crowd. Parked along the back rows of the crowd were Porsche Cayenne and Macan models.

“Once again, I am deeply proud of our customers, who have enthusiastically responded to this first reunion call after so many months with no contact other than virtual,” chief executive of Porsche Ibérica Tomás Villén said after the event. “The image of 250 Porsche ‘sitting’ harmoniously in front of the big screen is a symbol that shows that we are a great family, a family that shares the passion for our extraordinary sports cars, but also for a lifestyle that unites us beyond of the road.”



Porsche Drive-In Spain

Porsche Drive-In Spain
 

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Madrid isn't the only place that had an event like this. Porsche and Audi are putting together more events as a way to attract customers.

The Covid-19 epidemic has brought many automotive events to a halt, and the demand for luxury vehicles and supercars has suffered over this period of uncertainty. Audi and Porsche have felt the pinch, and in an effort to attract more sales, are now offering open-air cinemas to attract customers.

This special offer includes an open-air movie experience which includes films that feature Porsche and Audi cars such as the 911 and R8 and gives attendees the opportunity to try cars on a special track. Now that's what we call a unique experience

Audi, Porsche, and Seat, all part of the Volkswagen Group, have begun organizing outdoor events to lure in more buyers. This includes activities such as watching movies, live bands, football matches, as well as the opportunity to drive cars on a dedicated test track. At this stage, these special events are currently only being held in Germany, where dealerships have started operating again after the lifting of restrictions.

Audi has revealed that it's planning on expanding this project outside of German borders, while Porsche has already begun planning for these events to be held in Los Angeles and Atlanta. Porsche has turned to these types of events after the Porsche Center in Leipzig saw a crash in the number of visitors due to the ongoing epidemic. The company's open-air cinema allows for up to 200 cars to join per event.

Films shown at the events show brand-related cars, so for instance, the film Once Upon a Time in Hollywood which features a Porsche 911 is a regular. "This is not the same as a visit to a dealership. If you go there, you usually plan to buy a car. Here you come to experience the brand and see its heritage, " said Jens Walter, marketing director of Porsche Leipzig. Audi has launched its own Urban Cinema campaign where it has been promoting the new A3 across 12 German cities. Some of Audi's events can cater for up to a thousand cars at a time, with the front rows reserved for A3 and e-tron electric owners.

Movies screened at the Audi outdoor theatre include the picture Charlie's Angels in which an Audi R8 is featured. Could this signal the revival of the classic drive-in theater? We hope so. This special experience will be available until mid-July.

 
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