Many have been confused with Porsche's selected moniker for their new electric. So much so that Porsche has released a new video which shows how exactly the name is to be pronounced. The proper pronunciation is Tie-kahn.
There are probably still a good number of Americans that mispronounce Porsche lol. I agree that the concept nameplate was better and if you have to make a video explaining it, you haven't really done a very good job marketing.
It's also just the result of the English translation. We know that the moniker derives from the meaning 'lively young horse'. It might be a safer bet for Porsche to just stick with numbers for future models.