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Discussion Starter · #1 ·
Many have been confused with Porsche's selected moniker for their new electric. So much so that Porsche has released a new video which shows how exactly the name is to be pronounced. The proper pronunciation is Tie-kahn.
 

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There are probably still a good number of Americans that mispronounce Porsche lol. I agree that the concept nameplate was better and if you have to make a video explaining it, you haven't really done a very good job marketing.
 

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Discussion Starter · #4 ·
It's also just the result of the English translation. We know that the moniker derives from the meaning 'lively young horse'. It might be a safer bet for Porsche to just stick with numbers for future models.
 
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