[Highvoltage]

As Porsche has had a huge amount of pre orders for the Taycan, they will be increasing the number of vehicles that they will be producing for launch. They first predicated that they would sell around 20,000 units, but now at looking to increase that number further. https://www.autoguide.com/auto-news/2018/12/interest-in-porsche-taycan-forces-automaker-to-boost-production-targets.html

 

[Brennen07]

Not surprised to hear that interest is so high and Porsche's first foray into a fully electric is looking to set new benchmarks. Even when we saw it back in concept months ago, it was still more developed than other production models we see on the market today.

 

[Sysko]

I think there are plenty of people who been waiting on a proper alternative to Tesla. While the specs of their vehicles are impressive, both the build quality and wait times are less than ideal. They've really been able to capitalize off the Model 3.

 

[Highvoltage]

I think there is a good chance that Porsche is going to completely sell through the first production run, hence their need to consider producing more units. If demand is that high for the Taycan then they are in good position to take a large stake of the EV market share.

 

[Brennen07]

Well fortunate for Porsche they already have a pool of customers to pull from that own or have owned one of their hybrid models. We have seen that its usually easier to sway a hybrid owner over to a fully electric that someone currently driving an ICE.

 

[TEV31]

Nothing different is really happening here to how people buy, its the same customers looking for the same characteristics these brands are committed to.

 

[Sysko]

The adoption rates of electrics in NA are still quite low, with the exception of the new Model 3. There is always a huge uptake at launch, but numbers always seen to flatten out after a few months.

 

[Highvoltage]

That's also because first production runs usually sell out quite quickly. Early adopters don't really take issue with buying into new platforms, because they know there are far less risks with an electric powertrain.

 

[TEV31]

Ever since the recession of 2008 people have been smarter with their money which might explain for financially safer vehicles take off in sales compared to others.

 

[Brennen07]

One thing that a lot of people aren't considering with an EV in resale value. Although Porsche's do historically tend to hold their value quite well, first generation electrics are typically far less capable and valuable than later models.

 

[TEV31]

Resale sometimes depend on brand. Once Lexus gets serious about EV's you can bet their resale values will be through the roof.