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Half of Taycan Owners are New to the Brand: Porsche US President

1230 Views 1 Reply 2 Participants Last post by  Smitty11
I think we've heard some of this before, but Porsche USA President Klaus Zellmer said in an interview today on Bloomberg Businessweek that 50% of Taycan buyers so far are new to the brand.

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That's a huge win for Porsche, I'd have to imagine it was a similar thing when they first introduced the Cayenne also.
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