Is Porsche's cannibalizing its own sales of sports cars as it launches the Taycan?
In fact, of those who have put down a deposit on a Taycan, over half do not own a current Porsche model. Still, that means there's a healthy group of deposit holders who are current Porsche owners.
And while one might suspect that this group would be made up of volume models like the Macan SUV or similar models like the Panamera, it's actually 911 owners that make up the biggest chunk of current Porsche owners who are waiting for a Taycan.
In a recent editorial Klaus Zellmer, President and Chief Executive Officer Porsche Cars North America, Inc., said that, "The fact that someone can love the sound and feel of an exhilarating flat-six gas engine and also be attracted to the silent power of a performance EV says volumes about the capacity of the U.S. market for this new power train."
This market reality underscores Porsche's plan to offer a three-pronged powertrain strategy for at least the next then years.
"Let’s be clear: We believe EVs will quickly become commonplace in the U.S. new car fleet, not that they will fully displace internal combustion engines," said Zellmer. "Porsche is committed to a three-power train strategy for at least the next 10 years, meaning we’ll produce EVs and plug-in hybrids as well as internal combustion engines. I don’t believe these are mutually exclusive for many consumers."